In order to develop a go-to-market strategy, you need to understand the industry size, structure, growth rates, competitive dynamics, and emerging trends. You may need to look beyond target market sectors into adjacent opportunities. You must examine the regulatory environment, threats from substitute solutions, opportunities and threats presented by evolving technologies, and the potential for encroachment from competitors outside the space.

Our research and strategy consultants are adept at synthesizing large amounts of data gathered from both primary and secondary sources and applying proven principles of competitive strategy to reveal the structure of an industry, the dynamics of the competitive landscape, and the potential for growth or contraction. We place the market opportunity in context and help clients understand the expected size of the winnable opportunity and determine the best path to market.