Another massive industry segment: too big to cover in one summary page. "Software" includes application software, system software, middleware and tools, and electronic games. Revenue models in the industry encompass products and licenses, an associated services model, and a paid web-based model. The global software industry is shifting from packaged products to services as evidenced by the increase in “cloud computing” and “software-as-a- service (SaaS)” within the IT market. The shift from license to services is dramatic and disruptive to the industry’s internal organization, customer relationships, and management.

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Founder | IT staffing firm

Gartner estimates global enterprise software spend at almost $300 billion, with a total IT spend of $3.7 trillion covering devices, datacenter systems, enterprise software, IT services, and telecom services. Challenges faced by the software industry include piracy/intellectual property protection, and pricing the new services-based model. Challenges faced by IT managers everywhere include system vulnerability, storage, energy management, etc.

Geo Strategy Partners serves IT/software clients with customized research and analysis, strategic consulting, and M&A support.

We Work In
Software Hardware
We Work With
IT training providers Software publishers
Value-added resellers (VAR)/ Independent software vendors (ISV) Hardware OEMs
IT services providers Telecom operators
Recent IT/Software Projects

New concept testing for a large telecom company. Focus groups and IDIs with small business owners, IT and telecom decision makers on new business services (mobile communications options and features), communications equipment, current solutions, satisfaction, future plans, etc. Focus groups were conducted in person and IDIs were conducted via telephone.

Market opportunity studies for software start ups including market sizing, current solutions, customer needs and preferences, reactions, likes and dislikes of new or alternative products or services.

Concept testing for a specialty software offering to companies whose employees require immediate access to material safety data sheets for chemicals used and stored onsite- US

Market opportunity study in the taxi/limousine industry for a intelligence transportation systems including a dispatching software solution offered by a foreign software company- US

Strategic development consulting for an online learning technology company- US

Concept testing and market sizing related to non-degree IT online certification programs for a for-profit leader in online education- US

Market opportunity study for IT services on behalf of an IT hardware manufacturer- India, Singapore, UK

Clients who have engaged Geo Strategy Partners for projects targeting the IT sector:
  • HP Enterprise Services/ EDS
  • ICG
  • Sigtec(ASQ)
Companies who have participated with us as thought leaders in the IT sector:
CACI International Cognizant Technology Solutions Computer Sciences Corporation
HP IBM Software Microsoft
Oracle SAIC Symantec
Tata Winpro  

Contact Us

We attribute our success in the IT/software segment to our database of contacts and our understanding of the technology landscape. To learn how Geo Strategy Partners can help you in this sector, contact us.