The first step to addressing your brand strategy is to determine how your brand is currently perceived by your customers. We employ a number of methods to determine brand perception and awareness:
- unaided awareness and familiarity
- aided awareness and familiarity
- unaided associations
- aided associations
- benchmark of awareness and associations to competitors
- ratings of perceptions across key attributes
- comparative ratings against competitors by key product or supplier attributes – “brand battleground”
Are you as good as you think? Do your customers appreciate your for your true strengths? Is your messaging getting through? Allow Geo Strategy Partners to enable you to baseline and benchmark your brand performance in order to support brand positioning, strategy development, and messaging and marketing campaigns- as well as measure their effectiveness.
