Client description: Leading electrical manufacturer

Practice area: Strategic Positioning and Planning

Geographic scope: US, Canada, Mexico

Industries involved: Oil and gas

Services applied: Market opportunity study; competitive intelligence; market sizing

Business challenge: Our client desired to understand the current and future market opportunity, competitive dynamics, market entry barriers and preferred supply chain for the on-shore oil and gas industry, including oilfield operations, oil and gas processing facilities as well as oil and gas rig OEMs.

Methodologies: Exhaustive secondary research, more than 100 qualitative IDIs with respondents all across North America; 4 focus groups in the US and Canada; ethnographic site visit to an oil refinery and numerous face-to-face interviews with end users and gatekeepers while conducting field research.

The result: Comprehensive report of the market opportunity, including the creation of a market sizing model that incorporated numerous variables to provide an assessment of the best opportunities in terms of ease of entry and future growth potential. The client’s original hypothesis of the opportunity was proven incorrect; however, Geo Strategy Partners was able to develop a new strategy and path to market that was viable for this industry sector.