Client description: Major national insurance company

Practice area: Strategic Positioning and Planning

Geographic scope: US

Industries involved: Insurance

Services applied: Market opportunity study; Voice of the Customer; competitive intelligence; strategic planning

Business challenge: The client was in the process of reviewing their strategic positioning and developing a strategic plan for the future.  As a result of a previous competitive intelligence project conducted by Geo Strategy Partners, the client knew their value proposition was undifferentiated.  They needed professional help to collaborate, facilitate and guide their key stakeholders through the process.

Methodologies: After an initial discover meeting to establish the fundamentals and gain consensus on the process, we conducted qualitative IDIs with key stakeholders to ensure we understood their ideas, concerns and priorities. From there, we facilitated a strategy workshop focused on the development of strategic approaches and evaluating them against the criteria of effectiveness and achievability. After providing a detailed report on the outcomes from this first workshop, our strategy team facilitated a second workshop designed to elicit decisions on the strategic approach and the development of the key elements of a strategic plan.

The result: Following the second workshop, the client received a detailed strategic plan for implementation that included vision, goals, objectives, actions/activities, responsible departments/individuals, key performance indicators, timelines, budget implications and critical path management. Most importantly, we developed a differentiated strategic positioning strategy, a refined value proposition and recommendations for bringing the business model into alignment with the strategy.