Client description: Agriculture and food products company

Practice area: Market Research and Analysis; Strategic Planning and Positioning

Geographic scope: US, Japan

Industries involved: Agriculture, food

Services applied: Market opportunity study; market sizing; business plan development; go-to-market strategy

Business challenge: Japanese food company developed a proprietary soy seed and needed a comprehensive plan for seed development, crop production, and product development.

Methodologies: Secondary research, in-depth interviews, strategic analysis, business plan development

The result: A comprehensive business plan that included a 5-year seed production and crop production plan, soy crushing operation, and food product marketing company.  The company was able to enter a partnership with an agricultural cooperative to develop the seed and grow the production crop, enter into an alliance with a soy crushing facility, and set up a food products company that engaged in product development and marketing.  Geo Strategy Partners provided the business planning and partnership development support and assisted in raising investment capital.