Client description: Global chemical company

Practice area: Market Research and Analysis; Strategic Positioning and Planning

Geographic scope: US, Canada, China, Germany, UK, India, Sweden

Industries involved: Chemicals; Wind energy

Services applied: Market opportunity study, competitive benchmarking, go-to-market strategy

Business challenge: Global chemical company had developed a new epoxy for wind turbine blades and required a market assessment to determine the go-to-market strategy for product adoption.

Methodologies: In-depth interviews (IDIs) with thought leaders, competitors, and end-users across the target geographies.

The result: A comprehensive market analysis including an overall assessment of the competitive environment, insights to support value positioning and strategy path to market and accelerated adoption. We outlined a clear path to market for the client including a customer intimacy model among designated early adopters to accelerate market penetration.