Client description: Global credit reporting agency

Practice area: Mergers & Acquisitions, Strategic Planning and Positioning

Geographic scope: Korea, Taiwan, Hong Kong

Industries involved: Financial services, credit reporting

Services applied: Market opportunity study; competitive intelligence; strategic planning; mergers & acquisitions

Business challenge: Credit reporting agency wanted to enter the Asian market but did not know industry scope & scale or players in that arena. Client needed a market entry strategy capable of catapulting the company to market leader.

Methodologies:

• thorough review of client’s core competencies and objectives for Asia
• primary and secondary research on credit reporting market in Asia
• development of a market attractiveness model based on ease of entry and market potential
• interviews with governing agency and banking industry leaders in Hong Kong, Korea, and Taiwan

The result: Clear strategic recommendations for three priority markets. Market one: acquire a strong in-country competitor; market two: work with governmental agencies to restructure and privatize banking industry, creating market sphere for client; market three: roll-up acquisition of fragmented small data management players to rationalize the market. Geo Strategy Partners developed a go-to-market strategy for each country, including identifying and qualifying acquisition targets, and developing structure and path to acquisition.