Client description: Venture capital firm

Practice area: Market Research and Analysis; Mergers & Acquisitions

Geographic scope: US

Industries involved: Agriculture, chemicals, manufacturing, education, healthcare, mining, construction, government, transportation, utilities and waste management.

Services applied: Voice of the Customer; market due diligence

Business challenge: This venture capital firm was in the process of analyzing a software company that specialized in providing safety management services to multiple industries. They needed market research done as part of their due diligence process to ensure the investment was a sound strategic move for their firm.

Methodologies: Online quantitative survey of more than 675 respondents who were current or potential users of the acquisition company’s software program.     

The result: A detailed report that provided the client with information covering the regulatory environment, current market usage practices and trends, brand awareness and satisfaction. The research results gave the client the necessary validation of their due diligence and they proceeded with the acquisition.