Client description: International transportation technology company

Practice area: Market Research and Analysis

Geographic scope: US

Industries involved: Transportation; software & technology

Services applied: Market opportunity study; competitive intelligence

Business challenge: Global transportation technology company desired information on the US taxi fleet market opportunity to guide decision-making about possible market penetration.

Methodologies: Extensive secondary research combined with an online survey of more than 50 respondents, spread across 20 major US metropolitan areas.

The result: Comprehensive report of the market, detailing unmet needs, supplier awareness, impressions of the competition, current technology trends as well as future technology demands. The client was able to make informed decisions about their next steps, armed with current market-based feedback.