Client description: Provider of transportation contracting, management and maintenance services

Practice area: Market Research and Analysis

Geographic scope: US

Industries involved: Transportation

Services applied: Market opportunity study, Voice of the Customer

Business challenge: One of the largest surface transportation groups in the world needed to understand market size and opportunities for transit services and fleet maintenance across multiple sectors.

Methodologies: Comprehensive secondary research of publicly available data; qualitative IDIs and over 275 CATI quantitative surveys.

The result: An exhaustive report provided the client with detailed information on a sector-by-sector basis and a complex market sizing model built with primary insights and secondary data. The report included data on market dynamics, the overall competitive landscape and the biggest winnable markets in both offerings. The insights obtained on unmet needs and key decision drivers for outsourcing transit and maintenance services across 8 different target sectors allowed the creation of a go-to-market strategy and focus on feasible markets.