Client description: Online and classroom non-traditional university

Practice area: Market Research and Analysis

Geographic scope: US

Industries involved: Education, online learning

Services applied: Market opportunity study; competitive intelligence

Business challenge: The client was seeking customer and competitor information in order to improve student retention and to meet enrollment growth objectives.

Methodologies: Qualitative focus groups with students, online surveys with students, lost students, and non-students, and competitive intelligence on competing schools.

The result: A comprehensive report and analysis of the student customer experience across all aspects of enrollment, financial aid, classroom experience, and online experience. The client was able to implement improvements in recruiting, enrollment, financial aid, advertising and the student experience leading to a dramatic improvement of enrollment and retention numbers.