Client description: A national homebuilder

Practice area: Market Research and Analysis; Strategic Positioning and Planning

Geographic scope: US

Industries involved: Residential construction

Services applied: Market opportunity study; competitive intelligence; market segmentation; strategic positioning

Business challenge: Major residential builder needed help identifying best opportunities for subdivision development across the US.

Methodologies: Comprehensive market research including field analysis of competitor subdivisions, secondary data including housing starts, demographics, land use and many other factors run through a sophisticated correlation analysis by zip code.

The result: A color-coded predictive GIS map that predicted by zip code the best location for the best model homes at a given price point. Our analysis and recommendations allowed the client to strategically position themselves and move into the subdivision business for the first time in 30 years.