Client description: A pressure vessel manufacturer

Practice area: Market Research and Analysis; Strategic Planning and Positioning

Geographic scope: North America

Industries involved: Metal fabrication, oil & gas, food & beverage, pulp & paper, air receivers, healthcare, marine, transportation, chemical processing, dairy, water and wastewater

Services applied: Market opportunity study; market attractiveness model

Business challenge: Pressure vessel manufacturer needed a market attractiveness analysis across 30 industry sectors in order to prioritize its market focus and develop a strategy for market growth.

Methodologies: Comprehensive qualitative and quantitative approach across over 30 industries: IDI’s, quantitative surveys, competitive intelligence; development of a market attractiveness model, and go-to-market strategies for the top five industries.

The result: A complete and thorough analysis of the competitive environment, a ranking of best markets for best products, and a go-to-market strategy for the best markets. This analysis guided the corporate board in allocating additional capital to fund the business’s growth in their large and fragmented market.