Client description: A global credit reporting agency

Practice area: Market Research and Analysis; Strategic Positioning and Planning; Mergers & Acquisitions

Geographic scope: Asia (Korea, Taiwan, Hong Kong)

Industries involved: Credit reporting

Services applied: Market opportunity study; go-to-market strategy; competitive intelligence; industry analysis; acquisitions

Business challenge: Credit reporting agency wanted to enter the Asian market but did not know industry scope and scale or players in that arena. Client needed a market entry strategy capable of catapulting the company to market leader.

Methodologies: Primary and secondary research on credit reporting market in Asia. Qualitative IDIs with governing agency and banking industry leaders in Hong Kong, Korea and Taiwan.

The result: Geo Strategy Partners developed a market attractiveness model based on ease of entry and market potential, which led to a go-to-market strategy for each country, including identifying and qualifying acquisition targets, and developing structure and path to acquisition. Clear strategic recommendations for three priority markets: market one: acquire a strong in-country competitor; market two: work with governmental agencies to restructure and privatize banking industry, creating market sphere for client; and market three: roll-up acquisition of fragmented small data management players to rationalize the market. Geo Strategy Partners developed a go-to-market strategy for each country, including identifying and qualifying acquisition targets, and developing structure and path to acquisition.