Client description: Transit company providing bus and shuttle operations as well as repair and maintenance

Practice area: Market Research and Analysis; Strategic Positioning and Planning

Geographic scope: US

Industries involved: Municipalities (government) , airports (transportation), universities (education), corporate (IT/software; aerospace, telecommunications, logistics, automotive).

Services applied: Market opportunity study; Voice of the Customer, go-to-market strategy

Business challenge: This client needed visibility into the municipal transit and para-transit, university shuttle, airport shuttle, corporate shuttle, and repair and maintenance services across multiple sectors. The challenge was to determine the size of the addressable and convertible markets and what leverage points would drive privatization or outsourcing of services.

Methodologies: We conducted 27 qualitative IDIs with thought leaders and competitors and then conducted a telephone quantitative survey with 275 respondents across the multiple target respondent categories.

The result: A detailed report that provided sophisticated data analysis through tools such as Brand Battleground, What Customers Want, Stated vs. Derived. The report provided the client with detailed information on a sector-by-sector basis and a complex market sizing model built with primary insights and secondary data from the “top down” and the “bottom up.”