Client description: A specialty valve manufacturer

Practice area: Market Research and Analysis; Strategic Positioning and Planning

Geographic scope: US

Industries involved: Industrial Equipment, Metals, Construction

Services applied: Market Opportunity Study, Competitive Intelligence, Brand Perception & Awareness, and Industry Analysis; Competitive Strategy and Go-to-Market Strategy

Business challenge: The client retained Geo Strategy Partners to identity, assess, and quantify market opportunities to support a need for expansion. This encompassed the possibilities regarding selling more to existing customers, selling existing products to new customers, and developing new products for existing and new markets. We swept wide in indentifying possible new products with demonstrated need in the market.

Methodologies: In-depth interviews were conducted with 54 sales, marketing, and engineering professionals at original equipment manufacturers, competitors, customers, distributors, and thought leaders/industry experts. Secondary research quantified industry size and growth, and illuminated the competitive landscape.

The result: The client moved into a new high-use customer market with a re-purposed line of valves; and as well, re-prioritized their selling and development efforts based on research findings of the relative market size and potential for their various product lines.