Client description: USDA Foreign Agricultural Service Food Market Cooperator

Practice area: Market Research and Analysis

Geographic scope: Japan, Korea, China, Hong Kong, Indonesia, Singapore, Germany, UK, US, Canada

Industries involved: Food service, agriculture

Services applied: Competitive benchmarking; Voice of the Customer; customer satisfaction

Business challenge: Client needed to measure performance of its foreign market promotional programs

Methodologies: Global quantitative survey

The result: A baseline competitive performance benchmark across several food categories including usage practices, satisfaction, and market share that could be updated bi-annually.