Client description: Payroll processing company

Practice area: Market Research and Analysis

Geographic scope: US

Industries involved: Financial Services

Services applied: Voice of the Customer, Competitive Intelligence, Brand Perception & Awareness

Business challenge: Client was interested in understanding the overall competitive landscape and wanted to collect perceptions on key competitors, value and credibility of current service offerings, needs and preferences of customers and prospects, as well as client challenges, pain points and unmet needs.

Methodologies: Conducted focus groups across five different cities – 5 focus groups and 49 HR participants overall.

The result: The client was given strategic recommendations to incorporate additional services that were poorly offered by main competitors. Another opportunity involved delivering robust, flexible reporting options to customers, enabling enhancements to allow more self-service options and automation.