Client description: Global publishing and media company

Practice area: Market Research and Analysis

Geographic scope: US

Industries involved: Education

Services applied: Online quantitative survey

Business challenge: Company was exploring new subscription pricing models for its educational videos and wanted to find the most profitable pricing model without cannibalizing their existing DVD sales.

Methodologies: We gathered over 1,000 completed surveys and performed a discrete choice analysis on the results.

The result: The subscription model that would optimize revenue became apparent.