Client description: National industry association representing a construction specialty trade

Practice area:Market Research & Analysis; Strategic Positioning and Planning

Geographic scope: U.S.

Industries involved: Construction, Electrical Contracting

Services applied:Market sizing; Strategic Messaging

Business challenge: The client sought to quantify the size and economic contribution of a key segment within the target construction trade industry. Given limited visibility into this subsector and its distinction from unionized counterparts, the association required a robust, data-driven assessment to quantify the subsector’s overall and non-union segment’s economic impact, workforce scale, and revenue.

Methodologies: The study combined extensive secondary research, primary data collection and economic modeling. Publicly available economic and industry data from government sources, associations, and market reports were analyzed to establish baseline estimates of economic variables. This was complemented by a survey of member firms to capture employment structure, revenue data, and business characteristics. These inputs were integrated through data triangulation and modeling techniques to estimate market size, and economic contribution of the subsector.

The result: The study produced comprehensive estimates of the number of firms, workforce size, and revenue across the target construction trade industry, including a detailed breakdown between unionized and non-union segments. The study also quantified the association’s relative market presence within its segment. These insights provided credible, data-backed evidence to reinforce the sector’s contribution to the broader U.S. economy.