Client description: Industrial procurement internet portal

Practice area: Market Research and Analysis

Geographic scope: US

Industries involved: General manufacturing, metal fabrication, pulp & paper, chemicals, oil & gas, building materials

Services applied: Market opportunity study; customer satisfaction; strategic messaging

Business challenge: Internet procurement portal needed to revitalize and refocus its go-to-market strategy in order to gain critical market share and scalability.

Methodologies: In-depth executive interviews (IDIs); online survey, customer satisfaction, decision-driver data analytics

The result: Geo Strategy Partner provided a direct customer evaluation of the client’s offerings verses competitors and substitute offerings; provided insights into strategic messaging and path to increased market share. We found fundamental barriers to scalability of the existing business model and recommended a sale to a larger company in an adjacent space.