Client description: Global computer equipment and technology company

Practice area: Market Research and Analysis

Geographic scope: Global

Industries involved: automotive, water and waste water, IT/software, business services, metal fabrication.

Services applied: Brand perception and awareness

Business challenge: Company needed to determine how customers around the world would react if they began to provide consulting solutions under a service business model.

Methodologies:We conducted qualitative interviews in 14 countries around the world.

The result: The client was given permission by the customers to enter into the consulting business and was able to leverage key insights from the study to successfully communicate that move to its customers