Client description: Nonprofit international healthcare professional society

Practice area: Market Research, Strategic Positioning

Geographic scope: US

Industries involved: Healthcare

Services applied: Market Segmentation, Industry Analysis, Competitive Intelligence

Business challenge: Client wanted a better understanding of the organization’s true market share. They needed to assess healthcare management segments to identify prime targets for membership and identify effective strategies to reach them. They also wanted to examine the healthcare landscape to gain insight on actions needed to advance in the marketplace.

Methodologies: Statistical analysis of the member database using regression and cluster analysis. In depth secondary research of industry, leadership trends and executive associations in healthcare. Two strategy development workshops.

The result: A meticulous report on the healthcare industry trends, healthcare leadership trends and member analysis. Report described industry size, market forces driving healthcare system, key healthcare players, decision-making trends, new role of hospitals and the overall healthcare environment. The healthcare leadership trends segment provided insights on healthcare executives throughout the healthcare system. Insights covered estimated number of executives, titles, roles & capabilities, trends on C-suite and other employee turnovers. Analytics provided on society members profiled high value segments and churners and served as basis for the organization’s market share estimate.

Client was coached on the implementation of a growth strategy containing strategic actions on recruitment (targeting segment leaders, executives entering healthcare, search firms, consultants, and other leadership associations), retention through the creation of milestones in their main program, and creating new professional advancement programs across different segments.