Client description: Hardware manufacturer

Practice area: Market Research and Analysis

Geographic scope: US

Industries involved: Manufacturing

Services applied: Concept testing, Competitive intelligence

Business challenge: This client was interested in conducting research to understand which types of new lock designs appeal most to which types of customers, how these compared to current offerings

Methodologies: Over 1,000 interviews were gathered online

The result: The client was provided a report with detailed information including:

• Target consumer reactions to the new designs
• Likes and dislikes of each new design
• Overall most preferred new design
• Comparison to competitive offerings
• Brand awareness and image, including Best-in-Class
• Demographics and “Home-graphics” of those most interested in each design