Client description: A public economic development organization

Practice area: Market Research and Analysis; Strategic Positioning and Planning

Geographic scope: Trinidad & Tobago

Industries involved: Economic development, tourism, hospitality, education, financial services, IT/internet, transportation, shipping

Services applied: Industry analysis; industrial recruitment

Business challenge: A regional financial conference was being held in this Caribbean capital and the investment promotion agency wanted to recruit senior level decision-makers from targeted industries.

Methodologies: Geo Strategy Partners conducted research in the target sectors, identified decision-makers, and presented them with the value proposition for investment on the island.

The result: Senior executives flew in for the meetings from major airlines, big box retailers, a leading internet ISP, several large call centers, a world renowned developer, a major telecom company, and others. Following the conference, a new direct air route was established with North America, two call centers were located in the country, and a major hotel project was undertaken.