Client description: Global manufacturer of electrical protection devices and electronic components serving a wide range of industrial, transportation, and electronics end markets in over 20 countries.

Practice area: Market Research and Analysis; Strategic Positioning and Planning

Geographic scope: U.S., Canada, Germany and UK

Industries involved: Automotive, Industrial, Electronics and Semiconductors

Services applied:Voice of the Customer, go-to-market strategy

Business challenge:Amid increasing competitive pressures and a shifting political and trade environment, the client was undergoing a broader strategy refresh. To inform this process, the company needed deeper insights into how current and prospective OEM customers perceive its market positioning in order to better articulate its core competencies and identify unmet needs that could shape future product and market strategies.

Methodologies: Conducted 25 in-depth interviews with component purchasing decision makers, both customers and prospects, across target sectors. The qualitative research explored unmet needs, perceptions of product positioning, and key decision drivers in component sourcing, while also assessing how geopolitical dynamics and tariffs influence supplier selection and purchasing strategies across regions.

The result: The research validated client’s core strengths while highlighting opportunities to better communicate differentiation across key industry segments. Insights also identified gaps in the current solution portfolio, as well as emerging customer priorities influenced by supply chain risk and geopolitical pressures. These findings enabled the client to refine its market positioning, strengthen value propositions for OEM customers, and prioritize product and go-to-market strategies aligned with evolving industry needs.