Client description: Instrumentation manufacturer

Practice area: Market Research and Analysis

Geographic scope: US

Industries served: Chemical, pharmaceutical, food, beverage, cosmetics, plastics, fabricated primary metals, cement, paints and pigments, grain, mining, pulp & paper, stone, clay, glass, rubber, petroleum, consumer packaged goods, tobacco.

Services applied: Market Opportunity Study

Business challenge: Company recognized an opportunity to create a distribution company that would supply not only its own products, but complementary products as well as products from its competitors.

Methodologies: We completed approximately 36 in-depth (IDIs) qualitative interviews and 100 quantitative surveys along with extensive secondary research and competitive intelligence to validate the business concept.

The result: Our research and analysis revealed few unmet needs and the requirements to be successful would require considerable investment on the part of our client. Based on our recommendations, the client decided not to pursue this opportunity.