Client description: Carpet manufacturer

Practice area: Market Research and Analysis

Geographic scope: US

Industries involved: Building Materials and Products

Services applied: Voice of Customer, Competitive Intelligence, Brand Equity & Identity

Business challenge: A carpet manufacturing company needed to understand the dealer market, business dynamics, purchasing behavior, competitor offerings, dealer challenges and unmet needs.

Methodologies: Telephone and face-to-face in depth interviews with dealers, mills and thought leaders.

The result: A complete and detailed report of findings including dealer perception of brands, value drivers, competitor offerings and service challenges. The client obtained enough competitor intelligence to launch a new strategy for brand service offerings and increased market share.