Client description: A global food ingredient company

Practice area: Market Research and Analysis

Geographic scope: US and Canada

Industries involved: Food & beverage, dairy, fruit & vegetable, meat processing

Services applied: Market opportunity study; Voice of the Customer

Business challenge: The client was interested in developing an antimicrobial product to assist food producers battle pathogens. They were unsure what pathogen provided the greatest opportunity for them and who the major players were in the market.

Methodologies: Extensive secondary research as well as more than 30 qualitative IDIs across multiple industry verticals with food safety experts.

The result: Through our primary and secondary research efforts, Geo Strategy Partners identified a clear opportunity for the client to pursue. Additionally, we helped them prioritize industry verticals to pursue in order to maximize their market entry efforts.