Client description: A leading manufacturer of power transmission

Practice area: Market Research

Geographic scope: Brazil

Industries involved: Mining

Services applied: Market Opportunity Study, Competitive Intelligence, Industry Analysis, Go-to-Market Strategy

Business challenge: Our client recently acquired a smaller manufacturing company in Brazil and needed to better understand the opportunity of selling products into Brazilian mining industry.

Methodologies: We interviewed qualitatively OEMs and end users, distributors and competitors, and thought leaders within mining industry. Our senior consultants went to two major mines and two major OEMs to meet face-to-face at mining sites with engineers that specify power transmission products.

The result: We provided strategic recommendations taking into account the size of the market per product type, the competitive landscape including strengths/weaknesses of the competition, channels, supplier satisfaction, consumption, purchase trends, and unmet needs in the potential customer base.