Client description: Manufacturer of residential hardware products

Practice area: Market Research and Analysis

Geographic scope: US

Industries involved: Building Materials and Products, Consumer

Services applied: Market Segmentation, Brand Perception & Awareness, New Concept Testing

Business challenge: Hardware manufacturer developed four new product designs for residential market and is interested in understanding target consumer reactions to decide which new product design to launch.

Methodologies: Online quantitative survey of more than 1,000 homeowners across North America.

The result: A complete report of findings with cross-tabs, charts and graphs and processed quantitative data, revealing preferred product design along with current customer demographics and decision maker profile.