Client description: Leading flight planning and navigation technology company

Practice area: Market Research and Analysis

Geographic scope: Americas, AMEA, APAC

Industries involved: Aerospace

Services applied: Voice of Customer, Competitive Intelligence, Brand Perception & Awareness, Multi-country Study, New Concept Testing

Business challenge: Navigation information provider needed business intelligence on solutions used by various airlines to support aircraft performance, navigation/ charting, crew planning and flight planning in order to test the validity of a new pricing model. Client also received insights on solutions use, satisfaction, unmet needs, awareness and perception of its brand.

Methodologies: 230 completed quantitative surveys from 80+ airlines engineered from previous qualitative findings.

The result: Client received a detailed report with an assessment of value proposition. Also delivered were comprehensive analytics of navigation and flight planning services value proposition, pricing models and functionality & service levels.

Quantitative evidence revealed the navigation pricing model and functionality services as valid. Model was in close alignment with what respondents looked for in a navigation product & provider. The value proposition terms aligned well with concept, the functionality & service tiers were found appealing and the pricing model was the same as or better than competitor offerings. Results from the flight planning value proposition and pricing model indicated that the model needed improvement and redesign. Pricing model showed that there were no clear perceptions that model is better than or different from competitor solutions and that respondents had difficulty seeing pricing model as logical and fair.