Press Release

_{February 10, 2022}

Geo Strategy Partners Taps Janaina Gilsoul to Lead its B2B Market Research and Strategy Practice
Janaina Gilsoul has been appointed Director of Global Insights and Strategy with the responsibility to manage GSP's worldwide market research and strategy consulting business.

ATLANTA, GA, February 10, 2022 -- Geo Strategy Partners, a global B2B/Industrial market research and strategy firm, announced a series of changes to its senior leadership as the company grows and enters new markets, including a new Chief Executive Officer position.

Janaina Gilsoul has been appointed Director of Global Insights and Strategy with the responsibility to manage GSP's worldwide market research and strategy consulting business.

Founder and Managing Director of Geo Strategy Partners, Mark Towery, will take the position of CEO. Towery will focus on accelerating the execution of the growth strategy of the GSP Group's businesses, which in addition to market research and strategy, include mid-cap Mergers & Acquisitions, and near shore Web 2.0 - 3.0 operational support services.

"We recognized Janaina's talent almost 10 years ago when she was hired for a part-time assignment; it didn't take long before we appreciated her instinctive ability for ferreting out competitive insights and converting them to strategy," Towery recalled. "Since that time, Janaina has mastered every significant role and responsibility within the company and performed every type of qualitative and quantitative analysis in our portfolio. A natural leader, this transition will benefit both our clients and employees."

Completing the C-Suite appointments, George Torres has been promoted to Director of Nearshore Operations, overseeing data collection and BPO services. Norwin Valle steps into the role of Director of Finance, and Maria Cruz joins as Director of Global Marketing.

"Succession planning is vital for the long-term growth and sustainability of any business and now is the right time to hand over management of the business to the company's next generation of leaders," announced Towery.

Geo Strategy Partners is a market research and strategy firm committed to helping companies identify and size opportunities, analyze the competitive landscape, develop winning go-to-market strategies, develop and commercialize new products, and accelerate growth through mergers & acquisitions. Since 1992, GSP has served clients competing in industrial and business-to-business markets in over 50 countries worldwide. Headquartered in Atlanta, Georgia, Geo Strategy Partners has offices in Europe, Asia, and throughout the Americas. www.geostrategypartners.com