Client description: Caribbean Investment Promotion Agency

Practice area: Market Research and Analysis, Strategic Positioning and Planning

Geographic scope: North America, Caribbean

Industries involved: Economic development, food, travel, infrastructure, resort development

Services applied: Industry analysis; industrial recruitment; strategic messaging

Business challenge: A tradeshow/business exchange was organized and promoted to facilitate trade and investment between a Caribbean economy and North America.

Methodologies: A lot of preparation up front including profiling opportunities and researching companies that match the opportunity, facilitation, marketing and messaging.

The result: Geo Strategy Partners successfully promoted this event and arranged over 300 individual company-to-company meetings, two receptions and a keynote luncheon. Overwhelming positive public relations for the economy, tangible business transactions, and ultimately a direct investment.