Client description: A global trade and investment promotion agency

Practice area: Market Research and Analysis, Strategic Positioning and Planning

Geographic scope: US, Hong Kong, China

Industries involved: Economic development, media, power generation, transportation, shipping

Services applied: Industry analysis, strategic messaging, industrial recruitment

Business challenge: This economy was headed for a major transition in the coming year as it became integrated into mainland China. The challenge was to get the message out to investors that it was not only business as usual but business better than usual.

Methodologies: Geo Strategy Partners organized a large conference and investment presentation with global captains of industry from Asia and the US and with over 200 individual executive appointments, major media coverage, and a key note address by the Chief Secretary.

The result: An overwhelmingly positive turn-out, media coverage, and business development opportunities. Extremely positive public relationships and ongoing business relationships.