Client description: Agriculture and food products company

Practice area: Market Research and Analysis; Strategic Planning and Positioning

Geographic scope: US; Japan

Industries involved: Agriculture; food

Services applied: Market opportunity study; market sizing; business plan development; go-to-market strategy

Business challenge: Japanese food company developed a proprietary soy seed and needed a comprehensive plan for seed development, crop production, and product development.

Methodologies: Secondary research; in-depth interviews; strategic analysis

The result:The company was able to enter a partnership with an agricultural cooperative to develop the seed and grow the production crop; enter into an alliance with a soy crushing facility; and set up a consumer-facing food products company. Geo Strategy Partners provided the business planning and partnership development.