Client description: Global pharmaceutical company

Practice area: Market Research and Analysis

Geographic scope: Brazil, Russia, South Africa, Saudi Arabia

Industries involved: Healthcare, pharmaceuticals

Services applied: Brand perception and awareness

Business challenge: This global pharmaceutical company needed to benchmark and baseline brand perception and awareness to support strategic messaging and marketing communications.

Methodologies: Online survey with 600 respondents across four countries

The result: A clear competitive benchmark among physicians and healthcare workers across these four countries and a baseline of brand perception awareness, brand esteem, brand vitality, brand relevance, and brand stature.