Client description: Online education company
Practice area: Market Research and Analysis
Geographic scope: US
Industries involved: Healthcare, IT, Education
Services applied: Voice of the Customer, Acquisition due diligence
Business challenge: This client was interested in conducting research to explore the extent to which their internal competencies could be leveraged to meet the operational needs of corporate consumers in three unique areas: leadership development, non-degree credentials and human capital management in the healthcare and IT verticals They needed help in the execution of a broad market opportunity study across the three areas to allow them to narrow their scope of options for in-depth examination, validation, and concept testing. Once the scope was narrowed, we also short-lisetd and vetted potential acquisition targets.
Methodologies: We conducted 55 qualitative IDIs with thought leaders and competitors and then conducted an online quantitative survey with 250 respondents.
The result: A detailed report that provided sophisticated data analysis through tools such as Brand Battleground, What Customers Want, Stated vs. Derived. The report provided the client with detailed information on: