Client description: Healthcare information company

Practice area: Market Research & Analysis

Geographic scope: US

Industries involved: Healthcare

Services applied: Customer satisfaction; concept testing

Business challenge: The client was interested in launching a website with the right features, functionality, and information to attract physicians as users and subscribers. The client also wanted to know how the new offering compared to what was currently available, as well as what would be ideal according to physicians.

Methodologies: Focus groups with physicians

The result: The client was able to identify what was most and least valuable to physicians when it comes to website features, functionality, and information. With this valuable information, the client built an offering that was better geared to physician needs and preferences.