Client description: Global construction firm

Practice area: Market Research and Analysis

Geographic scope: Southeastern US

Industries involved: Commercial and residential construction

Services applied: Market opportunity study; go-to-market strategy

Business challenge: Commercial construction firm looking for market growth needed to explore opportunities in the industrial construction sector.

Methodologies: In-depth interviews (IDIs), secondary research, competitive intelligence, strategic analysis

The result: We made the client aware of a number of significant challenges to entering this market, but also provided a go-to-market path for success. We also went beyond the scope of the project and recruited a president for the new business unit.