Client description: Global automotive manufacturer

Practice area: Market Research and Analysis

Geographic scope: US

Industries involved: Automotive

Services applied: Secondary research; competitive benchmarking

Business challenge: This global automobile manufacturer was designing the next generation of small and mid-size sedans and mini-SUVs and needed to benchmark to latest consumer trends.

Methodologies: Extensive secondary research across 5 major categories: safety, performance, entertainment, comfort and design.

The result: A comprehensive and exhaustive compendium of information benchmarking the current and future trends by automobile model across these five categories. The results of our findings were utilized along with product development input into formulating the next generation car design.